02
Growth Marketing & Partnerships
Home Service
Website Creation
Performance marketing and growth infrastructure for ambitious brands. They needed to reduce cost per lead while scaling website creation and CRO offerings.
- Client
- University of Wisconsin-Milwaukee American Marketing Association
- Category
- Social Media Marketing Strategy
- Work Period
- January 2024 - Present
- Industry
- Professional Marketing Organization
The Challenge
Growing a student organization while delivering meaningful professional development events required stronger partnerships, clearer internal structure, and a more scalable event strategy. Previous events had limited corporate involvement and inconsistent attendance, making it difficult to create sustained impact for members.
Our Strategy
- Corporate Partnership Development: Secured sponsorships from local and national organizations to fund programming and increase industry involvement.
- Event Strategy & Execution: Planned and executed the 3rd Annual AMA Regional Conference featuring competitions, workshops, and networking opportunities.
- Organizational Leadership: Restructured internal roles and improved communication systems to streamline project execution across the executive board.
- Professional Development Focus: Designed events and competitions that provided practical marketing, sales, and interview experience for students.
The Results
- $12,000+ in corporate sponsorships secured
- 3rd Annual AMA Regional Conference successfully executed
- 10+ corporate partners engaged
- Hundreds of students reached through competitions, workshops, and networking events